Let’s face it! Everyone involved in Affiliate Internet Marketing is in the business to make a living whether it is to make lots of money or just take care of their daily expenses. You must retail or recruit to build a business. All successful marketers have a downline that follows them. However, statistics show that the average marketer earns $10-$40 a month, they recruit less than 3 people in their lifetime, they spend all of their marketing budget advertising the wrong way and end up failing as 99% of affiliate Internet marketers do. Are you one of them?
The problem with your marketing is that 97% of affiliate Internet marketers are all doing the same thing. They are selling facts about, when the company was founded and that they are debt free, they did X amount of sales last year and grew by X% this year, and that have the best comp plan in the industry. Who cares about all that? No one.
People want to know how they can spend more time with their family, cut down and eventually stop the 9-5 stressful work day, and gain financial freedom!
What we need to show them is the means to get there,... the Solution.
Take a look at this quote;
“Nobody, who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!” – Perry Marshall.
Read the quote again… twice, because this is very powerful.
Now, what does this mean?
It’s so simple. Let’s look at the drill as your primary business opportunity and the hole, your solution. You need to stop pitching your primary opportunity upfront as people are skeptical, as to whether they should spend money on an opportunity that might not even work for them. I know this is how you make your money, however people need a solution to their problems. Your expensive drill can get them the financial freedom they may be looking for.Remember though, that people don’t want to be sold, they want to buy.
So if you can’t sell your business opportunity, which is how you make money, what should you sell?
How about inexpensive information about how to make a hole? If someone really wants to make a hole, they would be more willing to spend just a few dollars to see how quickly and easy it is to create one, right?
So put together a little book or article, on how quick and easy it is to make the hole, and in the book or article, RECOMMEND using your drill,(your opportunity) as the best way to make the hole. (Solution)
Now the prospect is reading the e-book, which recommends your drill, he thinks to himself, I need to buy a drill and I think the author of this book sells them so let me call him and buy it from him... Ah-Ha! What just happened?
The customer was allowed to sell himself on buying your opportunity, because he thinks it was his idea to do so.
Please note that you are not going to make money by selling inexpensive tools. Developing leaders in your market and your customer base is where your focus should be.You will only be successful if you show millions of people how to make their dreams a reality.
If you would like to know more about Affiliate Internet Marketing Secrets, click on the link above and sign up for a series of 7 Free videos expanding on this discovery.
After looking at the videos,come back and comment on how this strategy has been helpful to you, because I know it works!
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