Wednesday, December 29, 2010

Target Marketing for MLM Business.


If you are marketing for MLM business what do you suffer from? Simple, Lack of leads, Cash flow and Training. Your 1st objective is to generate leads and make money quickly. Forget about the cold calling, bugging family and friends and home meetings, as your mentor may have told you.

What percentage of people will actually buy into your primary product after you pitch your business to them? The product, compensation plan or the benefits, does not really matter as 95% of people will never join your primary business anyway. Surprising isn't it? No matter if you are a sales guru.

If you are one of those marketers that's about to quit your opportunity, because you think that the product is too difficult to sell, please don't. You will just be dumping your hard earned marketing money down the drain. Generally, it's not the product, it's your way of marketing for MLM that needs to change. Let me show you a smart way to have positive cash flow with roughly 3-5 leads a day, if you attract targeted buyers to you, that are ready to buy.

Have you ever heard of a funded proposal? It is a way in which you sell an inexpensive, but useful informational product that provides a solution to internet marketers. At the same time it, enables you to stay in the business financially long enough and generate cash flow when they buy the product from you. E-books,tapes, CDs, training, etc would be great examples.

So, in other words, you get paid, even when people don't join your team!

Here are 5 benefits of using this system to market.

  • The high sales rate of an informational product will produce cash flow instantly. No more leaving money on the table because 95% of your potential prospects did not join your primary opportunity.
  • Sponsoring an existing customer is easier than trying to convince a stranger.Don't sell your prospects on a business opportunity the first time you meet. Befriend them and Build trust by selling them an inexpensive information product first, that works!
  • Position yourself as a leader and an expert, not a beggar.You build respect, because you have offered a solution to their problems.
  • Get a chance to train and educate your prospects. They are likely to become your future business partners, instead of just selling them on hype. Make them better business owners from the start.
  • The new reps you sign up will give you an instant cash flow. Once you show them in turn how to market and they start to see the money, they will be motivated to take massive action and market more. Don't you hate it when your newly signed up reps leave because they are not making money?

This is how the top marketers make things happen.They promote everything, but their primary MLM. They market information, which pays for their advertising, and serves as a never-ending source of free leads for their network business.
Another important fact is that these internet or network marketers are people ready to buy, because their business is failing and they can probably afford to pay less than $50 for a solution product to grow their business. Your target market has just been identified! Wouldn't you agree this is a win win for everyone?

If you would like to know more about attracting your target market, and marketing for MLM, business, click on the link above. See you at the top.

Friday, December 24, 2010

How to build online business without bugging family and friends.


Face the fact.When you join your primary opportunity, you will not earn any money until you build your business. The first thing you are told is to make a list of all your family and friends. Are you in for a surprise! First of all, your friends will start to ignore you and then you loose contact. Majority of your family will not even take you seriously, and if they buy from you, it might be just because they want to help.

Once your family and friends are out of the picture, your mentor or team leader will tell you to go to everyone you do business with, for example your barber/hairdresser, your mechanic, etc. You may also be told to host meetings in hotels or at your house, send out invitations, however, you may have only 1 or 2 people show up, if any. I've seen marketers burn through their marketing budget in no time advertising the wrong way. The next thing you will do is quit because you lost faith in yourself. Sounds familiar? So what do you do?

Let me let you on a little secret. How about looking for the people who actually need your help? Start looking for opportunity buyers, not opportunity seekers. Opportunity seekers are not sure of what they want and may not buy at all, whearas, opportunity buyers have bought before and will buy again, since they have a true desire or need your product. You must position yourself as a leader or problem solver to build their online business and attract these buyers to you. In other words, an expert who provides solutions to your target market.
Can you sell steak to a vegetarian?!!

So again, who do you market to? Those who have purchased a similar product or service before, or people actively searching for your product or service today.
Your target market are network marketers. This group already believes in the business model. They have spent money in the industry, they want to succeed and are willing and eager to purchase anything that will make them successful. See the difference with this example. Placing an ad in major newspapers looking for people who would like to play professional tennis and interview them, or going to the people who already play professional tennis and market to them. If you want to make your life easy and fun, stay within your target market!

Now, how do you find these network marketers that are already in the business or are looking to buy into it? Basically advertising the right way. Place ads in industry journals, work at home magazines, Facebook, Google, etc, as long as you promote a “complete generic solution”. Advertising your primary opportunity will drain your bank account. Remember, other networker’s don’t care about your business, as they most likely already have one. They just want to know how to recruit customers, build their own downline and make money.

To get results, remember, Position yourself as a leader and sell your marketing solution system.
If you would like to get more details on the solution, there are 6 target markets to build online business, you need to know about.

What has been your own building your business experience?