Friday, December 24, 2010

How to build online business without bugging family and friends.


Face the fact.When you join your primary opportunity, you will not earn any money until you build your business. The first thing you are told is to make a list of all your family and friends. Are you in for a surprise! First of all, your friends will start to ignore you and then you loose contact. Majority of your family will not even take you seriously, and if they buy from you, it might be just because they want to help.

Once your family and friends are out of the picture, your mentor or team leader will tell you to go to everyone you do business with, for example your barber/hairdresser, your mechanic, etc. You may also be told to host meetings in hotels or at your house, send out invitations, however, you may have only 1 or 2 people show up, if any. I've seen marketers burn through their marketing budget in no time advertising the wrong way. The next thing you will do is quit because you lost faith in yourself. Sounds familiar? So what do you do?

Let me let you on a little secret. How about looking for the people who actually need your help? Start looking for opportunity buyers, not opportunity seekers. Opportunity seekers are not sure of what they want and may not buy at all, whearas, opportunity buyers have bought before and will buy again, since they have a true desire or need your product. You must position yourself as a leader or problem solver to build their online business and attract these buyers to you. In other words, an expert who provides solutions to your target market.
Can you sell steak to a vegetarian?!!

So again, who do you market to? Those who have purchased a similar product or service before, or people actively searching for your product or service today.
Your target market are network marketers. This group already believes in the business model. They have spent money in the industry, they want to succeed and are willing and eager to purchase anything that will make them successful. See the difference with this example. Placing an ad in major newspapers looking for people who would like to play professional tennis and interview them, or going to the people who already play professional tennis and market to them. If you want to make your life easy and fun, stay within your target market!

Now, how do you find these network marketers that are already in the business or are looking to buy into it? Basically advertising the right way. Place ads in industry journals, work at home magazines, Facebook, Google, etc, as long as you promote a “complete generic solution”. Advertising your primary opportunity will drain your bank account. Remember, other networker’s don’t care about your business, as they most likely already have one. They just want to know how to recruit customers, build their own downline and make money.

To get results, remember, Position yourself as a leader and sell your marketing solution system.
If you would like to get more details on the solution, there are 6 target markets to build online business, you need to know about.

What has been your own building your business experience?

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