Using SEO to get to the top of Google.

You need to be at the top of google to make money faster online.
Is that not want you want? The more people that go to your site and find it full of value and the help they need, the more conversions you will have and subsequently make more money.

The quickest way to get quality internet leads is through Pay Per Click (PPC). However you need to really know what you are doing before you participate in this form of marketing, otherwise, you would throw away all your marketing money in a flash.

There is another alternative to PPC, where you can get ongoing leads for years to come if you do it right, and all for free! This is called Search Engine Optimization (SEO). These are natural unpaid techniques to improve search engine ranking, increase website traffic, conversions, page rank and your return on investment.(ROI)

A recent study done at Cornell University shows that when people research information in Google, using targeted long tail keywords(which is a sign that they are going to buy), a pattern emerged. The first, second and third spots get 56.36, 13.45 and 9.82% of the clicks. The rest got less than 5% of the clicks and some of those are on page 1. There are 14 billion websites on the net. How on earth are you going to get your site to page one and one of the first 3 spots?

Keyword Research
The first thing you need to do is to find the targeted keyphrase that people are searching for.

Go to google and in the search bar, type google keyword free tool. Click Keyword Tool-Google Adwords and under keywords type for example, dog health. Then go to the keyword ideas section and under sorted by, click on the down arrow by relevance and click estimated average cost per click (cpc) Also, click on views and customize columns. Make sure that the global monthly search and estimated average cpc are checked and save.

You should be seeing these columns among others. Lets look at some of the important ones.

1-------------------------- 2----------------------------- 3------------------------ 4

Keyword------Global monthly search---Estimated Avg. CPC----Value per phrase

Dog health-------201,000----------------------$1.59-----------------------319,500

Dog Allergies------90,500----------------------$3.97-----------------------357,300


From this example you can see that dog allergy advertising is more valuable and has less sites ranking for it according to the global monthly search. (Multiply column 2 by column 3 to get value per phrase)

Of course, there are also onsite factors (everything on the page) and offsite factors (age of domain, etc), which we will look at in another article.

Back-links
The second thing you want to look at is back-links with the right anchor text. These are highlighted text or images (in blue) that when clicked, take you to a website. If you go to Google and type “click here” on the search bar, notice first that the heading Adobe-Adobe reader is a clickable anchor text.

Also, you will see that Adobe reader is number one. Think of all the websites you have been to that have the phrase “to download Adobe reader, click here”
Can you imagine how many links actually exist?
The number of links to the site put you at the top of Google!

So now that we know that to get to the top of Google, we need to do proper keyword research and have lots of links, how do we put it all together?
The strategy is called Article Marketing!

Steps as to how it’s done.
Write an article about your niche. For example, how to, gossip, product reviews, top 10 tips, 5 things to avoid, etc.
Tip-Have the keyword or phrase as an anchor text linking back to your site in your resource box with possibly 2 links. One to the home page and the other to the sub page, which is the page of your article within your site.

· Rewrite your article creating unique versions rather than spinning, since they don’t always make sense. You will need to do this to get the maximum benefit from this strategy because Google does not like duplicate content. However, you can hire someone to do this for you.

· Publish your articles on Ezine, Uber, Articlesbase, and Go articles, for example.

· Put unique versions of it in many sites that link back to you.

Do it right and have hundreds of backlinks to your site in no time. Rinse and repeat.

Click here if you want to learn more about how to attract qualified prospects who will join your business while you are working your way up to the top of google for more exposure.

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