Dyllis Nicol's-How to rank in Google for Natural Keyword Optimization

The most common problem today in any type of Internet marketing, whether it is Direct Sales or MLM is to drive targeted traffic to your website. Everyone wants to be on the 1st page of Google. However, most people believe that they can only do so through Google AdWords or PPC marketing. This can be a very expensive venture for you especially if you are a new and inexperienced marketer. PPC campaigns are found ranking on the right side of Google. This is not a natural search.

If you want to rank in the natural search for Web 2.0 and content campaigns, (for example blogs, article writing, etc) you want to rank for natural keyword optimization, which you can do for free with the right research. These campaigns are found on the left side of the page. (Tip-Did you know that you will get more eyeballs and credibility on the left side of google with search engine optimization than on the right side, which is paid advertising?)

The first thing you want to do in keyword research is think of a few base keywords for your business.

Then ask yourself,

Are people searching for that keyword?

Do I have a chance at ranking for this keyword?

It would be best to explain how to do this research by looking at a quick example.

Lets go to Google, and type in the search bar, online business opportunities, the results are for 150,000,000. This may seem to be great at a glance if so many people are searching for that phrase. However, we need to go one step further in looking at our competition, to see how many websites are optimized in the search engines for that particular keyword.

To do this we need to simply put quotation marks around the keyword. So, to continue with this example, the results were 92,100. This number is way too high. A result of 10,000 is okay however; it will be perfect if you can get the result down to 5,000 or less to be effective.

Once you have found a topic that will rank well in the natural search for keyword optimization, you can write press releases, articles, do Squidoo lenses, etc and then set a tracking system to see which campaigns work well for you and expand them even further.

Dyllis Nicol has earned the Expert Author Title with EzineArticles.

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